Screwing in the light bulb with GoogleServe


How many Google employees does it take to screw in a light bulb?

We don’t know. But we do know how many Google employees it takes to elevate the user experience for our new online social loan platform: five.

How did we get five Google employees in our office in the first place? No, we didn’t trick them by luring them onto a MAF bus. (We didn’t have time to pull off a plan like that.) Instead, we had the honor of hosting five amazing employees for the 2014 GoogleServe event.

Google encourages their employees to build relationships and create positive impact within the communities that they live and work in. One of the many options Google provides to employees is a day of service known as GoogleServe.

As one of the organizations lucky enough to be chosen as one of the GoogleServe locations in the Bay Area, we began to compile a laundry list of tech-related needs. Realizing that five people weren’t going to be able to provide solutions to all of our requests we whittled it down to one – helping us create a better flow for our new Lending Circles enrollment process.

It had been an issue we had been working on for a little while, and we felt that some fresh eyes and highly analytical minds would give us some clear direction towards an answer.

That Thursday morning our staff puttered around the office in hot anticipation of our incoming visitors. As the volunteers began to filter in, we were met with warm, friendly people who were excited to meet us and get started on the project at hand. Arriving with a box full of sandwiches from the Google office, Axel, Wenzhe, Dan, Chris and Sudarshan were happy to join a startup environment.

Together, we set out to create a better experience for our members and partners when they enroll in our program and we wanted the volunteers to make that process even more intuitive. It is important for us to show the ease of our program from start to finish, and the enrollment process is the first interaction that everyone has with MAF.

They were interested in every angle of our process, the members needs, the partners needs, the ways to access the new platform, even the times of day we expected our partners and members would be trying to access the enrollment process. Once they had gathered the important information, they set to work. By noon, the MAF staff sat down to have lunch with the volunteers and thank them for all their hard work. We all discussed what it was that made us so passionate about our respective work.

Like the volunteers, we had a thirst for knowledge and a drive to create a better world through technology.

The volunteers talked about their experience as residents of the Mission, their admiration for the local communities, and the love they felt for the vibrant cultures and characters that make up the neighborhood. For them, credit was not something they thought about often, so they were surprised to hear how the lack of credit and access to a fair financial marketplace was negatively impacting the ability for families in the Mission to thrive.

One volunteer offered his own experience moving to the states from another country and how difficult it was for him to build credit. We also received a tutorial on how to quickly fold t-shirts, for Doris this was a life changing experience.

As the day progressed, we watched in awe as the whiteboard became progressively covered in words, lines, numbers, and random scribbles.

After a few hours, the Google employees had taken our goals for the new enrollment process and laid out a simple, workable plan to achieve them. We were able to find a solution to an issue critical to increasing access to our Lending Circles program as well as a new approach to creating innovative solutions.

Through the Google team we learned some creative new strategies for viewing a question, and creating innovative solutions. We talked about the importance of credit and financial stability for the health of our communities. Most importantly, we had time to sit down and meet like minded people who love San Francisco and its residents as much as we do. Plus, a few staff members even learned a unique way to fold a t-shirt. It was an interesting and eye opening experience, and we would do it again in a heartbeat!


Jonathan D’Souza is the Marketing Manager at Mission Asset Fund and he loves to talk to talk to people about the importance of credit building while showing them too many photos of his dog Phoenix. You can reach him at jonathan@missioanssetfund.org.

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