Sandra: An Artist-Entrepreneur Brings Her Vision to Life
Sandra’s journey — and her dreams — represent the strength of the Mission community.
Sandra’s creative style is all her own, but her story speaks for an entire community. She’s one of the visionary artists and entrepreneurs San Francisco’s Mission District has cultivated for generations. With Friscolitas, her mobile screen printing business, she has turned her craft into a career. And with the help of MAF’s Lending Circles for Business, she has built the foundation she needs to take Friscolitas to the next level.
But it all started back in her hometown of Zacatecas, Mexico.
Sandra was just 12 years old when her mother, a single parent in Zacatecas, made the courageous decision to move to San Francisco, driven by the promise of a better life. Coming from Mexico to the Mission was a tough transition for mother and daughter alike, but they never regretted their choice. Thanks to her mother’s support, Sandra thrived in her new home.
Sandra has always had a desire to change the world in a big way. With a work ethic that matched her ambitions, she earned 3 degrees from San Francisco State University. After graduation Sandra began a career as a social worker, but her inquisitive mind was always looking for new areas to explore. She witnessed the changing demographics of her neighborhood and took note of the forces reshaping her community. She knew she wanted to keep the Mission’s unique flavor alive and contribute something of her own to its culture.
Friscolitas: Mission Raised
Her interest in screen printing began with a brainstorming session — not about potential business opportunities, but about ideas for inexpensive gifts she could give her family. In the winter of 2011, Sandra approached friends in her network who could help bring to life the designs that, until then, existed only in her imagination. The result: beautiful t-shirts emblazoned with Sandra’s distinctive take on Dia de los Muertos “Calacas” (skulls), grinning with Mission pride.
What started as a do-it-yourself gift idea has since become an business venture for this entrepreneur. Now she brings her t-shirts to the community at local art galleries,
restaurants, concerts, and festivals. Friscolitas has a growing clientele, attracted by its unique artistic style and its authentic Mission roots. Despite this increasing demand, Sandra hit a roadblock. She struggled to secure an affordable business loan because of a low credit score.
That’s when she found MAF.
Through our Lending Circles for Business program, Sandra pushed her credit score above 800, boosting her confidence and giving her access to business loans with much better terms. Her zero-interest social loan is funding a Friscolitas website so Sandra can finally showcase her work online and reach audiences far beyond her neighborhood.
Customers leave Friscolitas with more than just a t-shirt. As Sandra puts it, they “carry around her art,” heading back into the world with an expression of their shared identity. And there’s no better symbol of the power of the Mission’s culture and the bonds of its community.