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When Passion Ignites a Path


After an eye-opening experience at a cleaning service company, Reina Aguilera left to start up her own business.

As a young child in her home country of Honduras, Reina Aguilera found herself cleaning and organizing her house so often that her family used to joke about her incessant need to organize.

When she grew older, she pursued an education in international business, unaware that her childhood habit would eventually turn into a career path. After four years in college, Reina got married and decided to move to the United States after seeing all it offered during her honeymoon in the Bay Area.

Though her husband found work in the United States quickly, Reina did not have the same luck.

Feeling homesick and frustrated that she didn’t have a fulfilling job, Reina began to question their big move to the United States. She made the best of the difficult situation by exploring San Francisco, taking English classes and developing a new network of friends.

Eventually, she landed a job as a housekeeper working for a cleaning service in the Bay Area. She loved the work and was eager to learn more about the business. But there was one problem: her boss made Reina’s work very stressful and unpleasant. This job challenged her idea of the U.S. as a place where anyone could pursue his or her dreams – a place where nothing bad could happen.

She felt like her world had been turned upside down.

The harsh introduction to the cleaning services world left Reina determined to be her own boss; she wanted to start and run the best cleaning services company on her own terms. And that’s exactly what she did.

After quitting her job, she took on a position at a taqueria during the week and slowly took on houses for her cleaning service on the weekends. Reina began with one client whom she found through her church community, and Reina’s Cleaning Services was born.

Slowly but surely more and more clients came her way as word got out about her excellent services.

When she and her husband divorced, Reina had to face many emotional and spiritual battles. Overcoming three miscarriages placed a heavy toll on her and made her feel that she would never be able to bear children. After separating from her husband, she now had more time to devote to her dreams.

She soon met the man who would become the father of her child. Despite the odds against her, Reina discovered she was pregnant and gave birth to a baby girl in 2007. As her personal life took an exciting turn, so did her professional life.

Reina started taking business classes at Women’s Initiative (ALAS), and when time came to expand her business, her teacher referred her to MAF to get a loan. She joined Lending Circles in 2009 and used the money from her first loan towards the purchase of her first car, an essential investment that allowed her to travel to her clients’ homes. Since then, she has participated in 9 Lending Circles. She has used her loans to buy equipment for her business like a new vacuum and for repairs on a car.

Her participation in Lending Circles has enabled her to invest a total of nearly $4,000-$5,000 in her business.

Reina’s involvement with MAF has led to more than just investment in her business. She has watched her credit score increase with the scale of her business; a total of 77 points.

At age 39, Reina continues to stay active in the Lending Circles program and with MAF not just to continue building her credit, but also to pursue the other opportunities MAF offers her like business classes and new programs like the Lending Circles for Business Owners. She has also referred many of her friends to MAF’s services.

For Reina, MAF represents much more than just a place to grow her business; it’s a place where she can be empowered to grow as a person.

Reina looks forward to day she can hire her first employee, and hopes to hire those are in the position she was once in herself – those struggling to achieve their dreams. She also wants to her daughter to grow up and look to her business as a source of pride.

Reina ended our conversation by expressing her desire to inspire others. Despite all that she has been through, she has made it through and MAF is proud to have played a small part in helping her make her dreams come true.

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