For as long as Leonor Garcia can recall, the driving force in her life was to support her community. Even when she was a little girl in El Salvador, Leonor says she always had a keen sense for business, but would use her savviness to help the people around her.
She grew up on a sprawling tobacco farm which her father and mother were in charge of. On the side, her mother owned a small shop that sold food, beverages and other items for the men working in the field. Leonor would spend all of her time tagging along with her father as he inspected the fields, managed the workers, and tended to the crops. When the growing season had ended, she would go with her mother and watch her negotiate sales prices and contracts with various companies and stores that wanted to purchase the tobacco.
Leonor learned a great deal about business and the relationship between products and money, but she also learned that working for the community yields the greatest rewards.
Leonor went on to become a teacher in a local school. For her, teaching children was a dream job. She worked her way up to become the headmaster of the school. During this time, Leonor kept her dream of entrepreneurship alive by owning and running a highly successful grocery store. After she retired from teaching, she decided that it was also time to sell the store. Leonor needed a new adventure and she knew just where to find it. She knew that in the US she would have more opportunities and more freedoms to grow a business.
After moving to the US in 2001, Leonor wanted to start her new business immediately, but she was blocked. Whenever she went for a loan, she was denied because she had no credit. For Leonor, that was a slap in the face. She had run a highly successful business in El Salvador while running a school. She also grew up watching and learning everything she could from her parents.
Leonor wouldn’t give up, but she needed a reliable way of getting money and building her credit. That’s when she found out about Mission Asset Fund through one of her friends. She was able to get a micro loan and build up her credit for future investment. The loan helped her purchase a generator, display shelves and other medical equipment to open up her business, Leonor’s Nature Sunshine.
Leonor’s Nature Sunshine is a business built upon Leonor’s desire to help people live healthier lives.
She provides the latest natural health products, supplements, diagnostic tests and homeopathic remedies for people’s needs. A few minutes in her chair and Leonor will know exactly what ails you and how to fix it! Leonor believes in finding affordable products that treat the root of the problem and the whole system. Her most popular products are for digestion, chlorophyll and probiotics.
Leonor’s store used to be located in a flea market in Richmond, but after her surgery, she moved it to the comfort of her home which was also more private and confidential for clients. She is so client-centered that if they can’t pay her upfront, clients are able to pay her in installments for their purchases. Leonor has become so popular that people come to her house daily to have a meeting with her.
After she appeared on local TV last year, Leonor said she was inundated with calls as soon as the interview was over.
“People said ‘it’s such a blessing to have your phone number!’,” she recalls with a laugh.
Through her successful business Leonor has been able to focus on healing her community and she’s got big dreams for her future. “ I want to have more capacity and more recognition to help people have a satisfied, healthy life,” she says. Leonor also wants to challenge herself new trends in her field, attend conferences and become savvier with social media. She hopes to improve her economic status and begin training others as health promoters.
Right now, Leonor is training her husband, a welder, to work with her in the business. Her interest in nonprofits motivated her to be an ambassador and funder for A New America’s first entrepreneurship class as well as donate funds and time to various nonprofits around the Bay Area. She says that without MAF, none of this could have ever happened and she is thankful every day that she has been given this amazing opportunity to be Mother Nature in her community.