Innovations: Making the Invisible Visible


CEO Jose Quinonez gives a behind-the-scenes look into MAF’s origin story in MIT Press’s “Innovations” journal.

The following excerpt was originally published in “Innovations: Technology, Governance, Globalization,” a journal published by MIT Press. Read the full essay here.

I was 20 years old when I realized that my mother had died because we were poor.

She passed away when I was nine, too young to understand the complex and dangerous nature of life in poverty. At that time, I had to muster everything inside of me just to survive the avalanche of sorrow and change in our family life.

It was only as an adult that I came to terms with my painful childhood. I see it now as the source of the deep empathy I have for people who suffer and struggle in the world.

That is why I’ve dedicated my life to working against poverty.

And it is how I became the founding CEO of Mission Asset Fund (MAF), a nonprofit organization that strives to create a fair financial marketplace for hardworking families. When I joined MAF in 2007, the organization was a nonprofit start-up with plans to help low-income immigrants in San Francisco’s Mission District.

Eight years later, MAF is nationally recognized for developing Lending Circles, a social loan program based on people coming together to lend and borrow money. With cutting-edge technology, we transformed this invisible practice into a force for good.

Program participants are freeing themselves from the grasp of predatory lenders by opening bank accounts, building credit histories, paying down high-cost debt, and increasing their savings. They are investing in businesses, buying homes, and saving for a better future.

Lending Circles brings to light what’s already good in people’s lives.

And within that light, participants are forging a sure path into the financial mainstream, unlocking their true economic potential every step of the way. The program’s success is serving as a model in the fight against poverty, demonstrating new and effective ways of helping low-income people without belittling them in the process.

This is the behind-the-scenes story of how we made this happen.

Founder & CEO at MAF

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