Celebrating the Many Moms of Our Community


This Mother’s Day, we’re celebrating all the “MAF Moms” working hard to create better lives for their families through Lending Circles.

This Sunday is a day dedicated to the strong, wise, generous, and caring mothers in our lives. In the spirit of Mother’s Day, we’re celebrating a few MAF clients who are working hard to build bright financial futures for their families.

Three Generations of Chefs

For Guadalupe, cooking authentic Mexican cuisine has always been a family affair. As a girl, she and her mother made the tastiest tortillas from scratch, and now she and her daughters do the same. She used her Lending Circles loan to buy equipment and help pay for a van to expand her catering business, El Pipila — which she runs with her daughter to support their family.

When we last shared Guadalupe’s story in 2014, she dreamed of opening a small, brick-and-mortar food stand. Now, she’s a food vendor at The Hall in San Francisco and a food truck regular at Bay Area festivals. Guadalupe’s family is key to her success. “I am doing this for my daughters. I want to make sure that neither of them has to work for anyone but themselves”.

A Mom on a Mission

Helen, a single mom from Guatemala, came to MAF with a simple dream: to have a safe home for her children. Because she couldn’t afford the hefty security deposit and didn’t have a credit score, she had no choice but to rent rooms in shared apartments — including one with families living in hallways.

After joining a Lending Circle, Helen saved up enough for a security deposit and built her credit score. Now, she has her own three-bedroom apartment for her daughters, and even bigger dreams.

Whipping Up Cupcakes with Her Son’s Support

Elvia’s son ignited her passion for baking with a simple question: “Mom, what do you love to do most?” After building a reputation for having the best desserts at parties, her family and friends encouraged Elvia to start a bakery.

She used a $5,000 loan from MAF to invest in a fridge, business license, and a number of necessities to grow her bakery, La Luna Cupcakes. She now has a cupcake shop in Crocker Galleria in San Francisco, and her children continue to be her North Star. “I always taught them if you want something, you can do it! Believe in your dream!”

Thanks to Lesley Marling, MAF’s newest Partner Success Manager, for her contributions to this post.

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