José Quiñonez, Executive Director

José is a graduate of Princeton University’s Woodrow Wilson School and the University of California at Davis. A former legislative assistant for Congressman Ruben Hinojosa and nonprofit lobbyist in Washington, D.C., José is a passionate advocate for immigration, hunger and welfare reform. After working to improve predatory mortgage and payday lending practices at the Center for Responsible Lending, Jose organized a statewide coalition of asset builders for the Asset Policy Initiative in Sacramento.

José became Mission Asset Fund’s founding Executive Director in 2007. Mission Asset Fund (MAF) is an award-winning nonprofit organization that integrates financially excluded low-income and immigrant communities into the financial mainstream by offering innovative and culturally relevant financial programs, products, and services. 

Most recently, Jose was selected to Chair the CFPB’s Consumer Advisory Board; awarded the 2012 American Express - Aspen Institute Fellowship for Emerging Nonprofit Leaders; received the 2012 Latino Leader Magazine SF Maestro Award; selected as an Ashoka Fellow; and serves as Vice Chair of the Board for Credit Builder's Alliance.